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The Internet has been around for a couple of years now. And just as a readers of books don’t need instructions about how to turn a page, your web site doesn’t need to tell visitors how to navigate. People know what to do. Your content and the context of what you are writing should make [...]
One of the biggest challenges in building a site is to make sure the voice and tone reflect the business owner. Every company, large or small, over time builds a relationship with its customers. In real life, the quality of that relationship is sustained by the employees who interact with the customer. In the digital [...]
To help reach your prospective customers. your web site content needs to be easily understood and readily digested. Writing for the web is different than other kinds of writing. You can’t just take your 3-fold brochure and dump it online. Be concise Write tersely. To the point. Focused. Simply. Forget the froo-fra, the “marketese”, the [...]
Frequently Asked Questions (FAQs) FAIL because people don’t take the time to think the content through. They frustrate consumers and create a negative impression of the product.
Linking to PDFs is lame Linking to PDF or Word files in many instances is a lame effort to avoid investing the time required to make the same content available as HTML. By linking to non-HTML documents, such as PDF, PowerPoint, or Word, you may create significant usability problems. You could very well not only [...]
The voice and tone for content for your web site needs to clearly identify your target audience. Your content should be based on your experience and knowledge of your user audience. Typically, the user audience: Is focused on a specific task, for example, seeking a specific piece of information like the correct part number, or [...]
