To help reach your prospective customers. your web site content needs to be easily understood and readily digested. Writing for the web is different than other kinds of writing. You can’t just take your 3-fold brochure and dump it online. Be concise Write tersely. To the point. Focused. Simply. Forget the froo-fra, the “marketese”, the [...]
Frequently Asked Questions (FAQs) FAIL because people don’t take the time to think the content through. They frustrate consumers and create a negative impression of the product.