One of the biggest challenges in building a site is to make sure the voice and tone reflect the business owner. Every company, large or small, over time builds a relationship with its customers. In real life, the quality of that relationship is sustained by the employees who interact with the customer. In the digital [...]
To help reach your prospective customers. your web site content needs to be easily understood and readily digested. Writing for the web is different than other kinds of writing. You can’t just take your 3-fold brochure and dump it online. Be concise Write tersely. To the point. Focused. Simply. Forget the froo-fra, the “marketese”, the [...]