Optimize Your Content for Search Engines
January 22, 2008 Writing for the web No CommentsWriting for Your Customers
An occasional series on writing for the average web site visitor.
When creating content for your web site, you want to optimize it so that your content will be readily found when users search for it.
Identify Relevant Keywords
While you are the expert in your products and services, it is helpful to think about it from a naive user’s point of view. What keywords are visitors likely to use in a search engine to find your site and a specific page? Avoid extremely generic or single keywords, like “property management.” Use at least two- or three-word combinations, for example, “Monterey property management,” or “Monterey real estate property management.”
If you are not sure what keywords to use, do some research using 
Google’s Keyword Tool. For example, if you enter “property management,” the Google tool shows that other keywords are also often used as search terms:
- real estate property management
- property management companies
- real estate management
- rental property management
These other keywords, because they are more specific, are more competitive niches for search.
