http://blog.phelpstek.com What people do when they look for information. Wed, 23 Jan 2008 06:34:31 +0000 http://backend.userland.com/rss092 en Writing for Your Customers An occasional series on writing for the average web site visitor. When creating content for your web site, you want to optimize it so that your content will be readily found when users search for it. Identify Relevant Keywords While you are the expert in your products and services, it ... http://blog.phelpstek.com/2008/01/22/optimize-your-content-for-search-engines/ Writing for Your Customers An occasional series on writing for the average web site visitor. Keep Your Content Relevant If any content might cause someone to think, 'So what?' get rid of it. Avoid obvioius information, like the name of the department, when it's already clear. Use Simple Language Don't use long words where short ... http://blog.phelpstek.com/2008/01/22/meet-your-audiences-needs/ You've done it. Walked up to a door and pulled, only to lose your grip in the process. And there it is: the sign that says, "Push." Or maybe it was the other way around. You pushed, and the sign said, "Pull." And maybe you felt kind of stupid for ... http://blog.phelpstek.com/2007/01/09/whats-so-difficult-about-usability/ During the fall of 1972, I was a senior in high school and Editorial Page Editor of "The Galleon," Monterey High School's student newspaper. As a member of the wrestling club, I sold candy and snacks during wrestling matches. I noticed that there were four fire hose boxes in the ... http://blog.phelpstek.com/2006/11/04/hello-world/